| Feature | Starter | FounderPopular |
|---|---|---|
| AI Assistants | ||
| Eli for finance, ops, board prep, and updates | 50/mo | Unlimited |
| Milo for GTM, outreach, and deal context | — | Unlimited |
| Money | ||
| Runway, burn, cash, and forecasts | ✓ | ✓ |
| KPI tracking | ✓ | ✓ |
| Accounting integrations (QBO, Xero) | ✓ | ✓ |
| Business models and scenarios | — | ✓ |
| Strategy | ||
| Canvases and operating assumptions | ✓ | ✓ |
| North Star metrics | ✓ | ✓ |
| Strategic bets and kill criteria | — | ✓ |
| Capital & Investors | ||
| Cap table management | — | ✓ |
| Cap table simulator | — | ✓ |
| Stock options and equity plans | — | Unlimited |
| Carta import | — | ✓ |
| Investor updates | — | ✓ |
| Fundraising pipeline and sequences | — | Unlimited |
| Documents & Data Rooms | ||
| Reusable document library | ✓ | ✓ |
| Multi-file uploads | ✓ | ✓ |
| Editable stored document names | ✓ | ✓ |
| Data rooms from diligence checklists | — | ✓ |
| Attach existing docs to requirements | — | ✓ |
| GTM | ||
| GTM pipeline and CRM | — | Unlimited |
| ICP profiles | — | Unlimited |
| Contacts | — | Unlimited |
| Campaigns | — | Unlimited |
| Sequences | — | Unlimited |
| People & Governance | ||
| Team directory and org chart | ✓ | ✓ |
| Performance evaluations | ✓ | ✓ |
| Board meetings and governance context | — | ✓ |
| Company constitution | — | ✓ |
| Access | ||
| Unlimited team members | ✓ | ✓ |
| Capability grants | ✓ | ✓ |
| Transparency bundles | — | ✓ |
| Scoped investor and external access | — | ✓ |
| Workspace | ||
| 30-day free trial | ✓ | ✓ |
| Multi-entity support | ✓ | ✓ |
| Slack integration | ✓ | ✓ |
| Google Calendar sync | ✓ | ✓ |
| Priority support | — | ✓ |
Pricing
How much is adminning already costing you?
If the price feels like the question, open the demo first. Watch the workspace, then ask how many founder-hours adminning is already costing you.
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Save $600Starter
For founders who need trusted numbers, team context, and Eli without another messy stack.
$99/mo
What's included
- Financial planning & forecasting
- KPI tracking
- Accounting integrations (QBO, Xero)
- Team directory & HR tools
- Eli AI assistant (50 queries/mo)
- Unlimited team members
Most Popular
Founder
For founders who need capital, GTM, investor updates, cap table, scoped access, and unlimited AI in one place.
$249/mo
What's included
- Everything in Starter
- Unlimited Eli & Milo AI
- GTM pipeline & CRM
- Fundraising pipeline & sequences
- Cap table management & simulator
- Investor updates & scoped access
- Priority support
The software bill is not the expensive part.
The expensive part is paying for tool sprawl with founder time, attention, and slower decisions.
What you're replacing
| Tool | Category | Annual cost |
|---|---|---|
| Carta / Pulley | Cap table management | $2,500+ |
| Fathom | Financial reporting & analytics | $1,200+ |
| Visible / Briefcase | Investor updates & board packs | $1,200+ |
| Attio | CRM & fundraising pipeline | $1,800+ |
| Notion | Strategy, team wiki, docs | $400+ |
| Your stack total | $7,100+/year | |
| BooklessEverything above, plus more | $2,388/year | |
And that is still not the full bill.
None of those tools remove the work between the tools. You still chase the number, find the document, update the investor, check access, and carry the operating load yourself. The real cost does not show up on the invoice. Your time. The decision, sale, hire, or investor follow-up that did not happen because low-value work ate the hour.
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What stops being manual
FAQ
Questions founders ask before buying back their time
What's the difference between Starter and Founder?
Starter gives founders the operating basics: runway, burn, KPIs, team context, and Eli AI (50 queries/mo). Founder adds the work that becomes expensive as you scale: unlimited AI assistants, GTM pipeline, fundraising pipeline, cap table, investor updates, scoped access, and priority support.
Do I pay per seat?
No. Both plans include unlimited team members. Flat rate, no per-seat charges.
What happens after my 30-day trial?
We'll email you before it ends. If you don't pick a plan, your account becomes read-only. No surprise charges.
Can I import my cap table from Carta?
Yes. Upload your Carta XLSX export (Detailed + Securities ledgers) and we'll import shareholders, share classes, certificates, SAFEs, options, vesting schedules, and funding rounds. The whole thing takes about 2 minutes.
How does the fundraising pipeline work?
Think of it as a CRM built specifically for fundraising. Import your investor list, create outreach sequences, work a daily task queue, and track every investor through a 10-stage pipeline from Prospect to Funded.
Do Eli and Milo work together?
Yes. Eli can use pipeline context when looking at runway, and Milo can use financial context when prioritizing deals. They sit on the same company workspace, not two disconnected chat windows.
What's the catch?
There isn't one. Two plans, clear pricing, no hidden fees. The hard part is not the subscription. The hard part is admitting founder time is being wasted on work that should already be in a system.
Can I upgrade from Starter to Founder?
Yes, anytime. You'll get immediate access to GTM tools, fundraising pipeline, cap table, investor updates, scoped access, and unlimited AI. We'll prorate your billing.
Start operating
Install discipline before you buy headcount.
Stop paying people to reconstruct what the company should already know.